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Viva Madison Avenue!   

Longacre Theatre , (4/06/1960 - 4/07/1960)
First Preview: Total Previews:
Opening Date:Apr 06, 1960   
Closing Date:Apr 07, 1960 Total Performances:2

Category: Play, Comedy, Original, Broadway
Description: A comedy in three acts
Setting: Joe Caputo's office at Lowell & Lynch Advertising; conference room; room in a hotel.

Production Staff
Produced by Selma Tamber and Martin H. Poll
Written by George Panetta
Directed by Aaron Frankel
Scenic Design by William and Jean Eckart; Costume Design by Frank Thompson; Lighting Design by William and Jean Eckart
Production Stage Manager: Burry Fredrik; Stage Manager: Richard Merrell
Press Representative: Dorothy Ross
Jed Allan The Stag
Mary Alice Bayh Jane
Burt Berger Head of Research
Fred Clark Ed Noone
Robert Dowdell Sandy Neal
Edward Earle Engineer
Buddy Hackett Joe Caputo
Lee Krieger George Caruso
Carl Low Copy Chief
Jan Miner Peggy
Peggy Pope Girl in the Hotel
Richard Poston Research Assistant
Paul E. Richards Toro
Earl Rowe Frank O'Boyle
Frances Sternhagen Dee Jones
William Windom Jim Leary