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Viva Madison Avenue!   

Longacre Theatre, (4/06/1960 - 4/07/1960)
First Preview: Total Previews:
Opening Date: Apr 06, 1960    
Closing Date: Apr 07, 1960 Total Performances: 2

Category: Play, Comedy, Original, Broadway
Description: A comedy in three acts
Setting: Joe Caputo's office at Lowell & Lynch Advertising; conference room; room in a hotel.

Production Staff
Produced by Selma Tamber and Martin H. Poll
Written by George Panetta
Directed by Aaron Frankel
Scenic Design by William and Jean Eckart; Costume Design by Frank Thompson; Lighting Design by William and Jean Eckart
Production Stage Manager: Burry Fredrik; Stage Manager: Richard Merrell
Press Representative: Dorothy Ross
Jed AllanThe Stag
Mary Alice BayhJane
Burt BergerHead of Research
Fred ClarkEd Noone
Robert DowdellSandy Neal
Edward EarleEngineer
Buddy HackettJoe Caputo
Lee KriegerGeorge Caruso
Carl LowCopy Chief
Jan MinerPeggy
Peggy PopeGirl in the Hotel
Richard PostonResearch Assistant
Paul E. RichardsToro
Earl RoweFrank O'Boyle
Frances SternhagenDee Jones
William WindomJim Leary