Winter Garden Theatre

William Albert Swasey, architect. In 1910, the Shuberts leased the American Horse Exchange from William K. Vanderbilt ($40,000 for 40 years) and turned it into theatre. In 1922, the Shuberts hired Herbert J. Krapp to design an extensive renovation and modernization of the auditorium. In 1932, the Shuberts negotiated with Ziegfeld's widow, Billie Burke, to assume the name and format of his Follies. Later, the house was host to many long-running musicals.