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Shirley Herz

Press
( b. Dec 30, 1925 Philadelphia, Pennsylvania, USA - d. Aug 11, 2013 New York, New York, USA ) Female
Shirley Herz was a veteran theatre press agent who ran her own firm at a time when her industry was dominated by men. She worked in the theatre trenches for 65 years. She was honored in 2008 by having a section of the renamed Biltmore Theatre, now the Samuel J. Friedman Theatre on West 47th Street, christened the "Shirley Herz and Bob Ullman Lobby." (Bob Ullman, also a press agent, was a longtime colleague.)

She worked on nearly 100 Broadway plays, revivals, and musicals, including Do Re Me, 3 Penny Opera, Jerry's Girls, Perfectly Frank, Legs Diamond, Gypsy starring Tyne Daly, The Royal Family, Cat on a Hot Tin Roof, Singin' in the Rain, Fiddler on the Roof, On Golden Pond, Oh! Calcutta! and Dancing at Lughnasa.

Perhaps her proudest credit was the Jerry Herman musical La Cage aux Folles, which she help ferry to four years of success on Broadway. "That was a three and a half year laugh," she said of the show. "I had a fabulous time on that." Demand for tickets to the hit was so great at one time that scalpers were getting $500 a ticket (in 1984), and Tony Bennett gladly accepted standing room.

Shirley Herz dropped out of the University of Pennsylvania. She found a job in publicity six months after having moved to New York, and remained in that line for the rest of her life.

She became Rosalind Russell's personal press representative after her long tour of Bell, Book and Candle, and a Broadway run of Wonderful Town (1953). She then apprenticed under Broadway press agent Dorothy Ross, working on House of Flowers, a 1954 musical by Harold Arlen with book by Truman Capote. To accept the $50-a-week position, she left a job at an ad agency, where she earned $175 a week. Part of her duties including bringing news items about Ross' clients to the powerful newspaper columnists of the day, such as Walter Winchell, hoping that they were be printed.

In 1971, she launched her own agency, Shirley Herz Associates. As a longtime member of the Association of Theatrical Press Agents and Managers (ATPAM), she served on its Board of Governors for decades. She was a member of The Broadway League and also served on the board of the nonprofit Dorothy Strelsin Foundation.

Among Off-Broadway companies, she represented The Irish Repertory Theatre, Abingdon Theatre Company, The Living Theatre and Theater Breaking Through Barriers; in 1984, she banged the drum for Charles Busch's Vampire Lesbians of Sodom, his first hit show.

Source: Playbill.com



Productions Date of Productions
Who's Afraid of Virginia Woolf?
[Play, Drama, Revival]
  • Press Representative: Shirley Herz Associates
Mar 20, 2005 - Sep 04, 2005
The Goat, or Who Is Sylvia?
[Play, Drama, Original]
  • Press Representative: Shirley Herz Associates
Mar 10, 2002 - Dec 15, 2002
Translations
[Play, Original]
  • Press Representative: Shirley Herz Associates
Mar 19, 1995 - Apr 09, 1995
The Rise and Fall of Little Voice
[Play, Original]
  • Press Representative: Shirley Herz Associates
May 01, 1994 - May 08, 1994
A Little More Magic
[Special, Puppets, Original]
  • General Press Representative: Shirley Herz Associates
Mar 17, 1994 - Apr 10, 1994
Wonderful Tennessee
[Play, Original]
  • General Press Representative: Shirley Herz
Oct 24, 1993 - Oct 31, 1993
Mixed Emotions
[Play, Original]
  • Press Representative: Shirley Herz Associates
Oct 12, 1993 - Nov 28, 1993
Someone Who'll Watch Over Me
[Play, Original]
  • General Press Representative: Shirley Herz Associates
Nov 23, 1992 - Jun 13, 1993
Crazy He Calls Me
[Play, Original]
  • General Press Representative: Shirley Herz Associates
Jan 27, 1992 - Feb 01, 1992
Catskills on Broadway
[Musical, Revue, Comedy, Stand-up, Original]
  • General Press Representative: Shirley Herz Associates
Dec 05, 1991 - Jan 03, 1993
Peter Pan
[Musical, Comedy, Revival]
  • General Press Representative: Shirley Herz Associates
Nov 26, 1991 - Jan 05, 1992
Park Your Car in Harvard Yard
[Play, Original]
  • Press Representative: Shirley Herz Associates
Nov 07, 1991 - Feb 22, 1992
Dancing at Lughnasa
[Play, Original]
  • General Press Representative: Shirley Herz Associates
Oct 24, 1991 - Oct 25, 1992
Peter Pan
[Musical, Comedy, Revival]
  • General Press Representative: Shirley Herz Associates
Dec 13, 1990 - Jan 20, 1991
Shogun, The Musical
[Musical, Original]
  • Press Representative: Shirley Herz Associates
Nov 20, 1990 - Jan 20, 1991
Fiddler on the Roof
[Musical, Comedy, Drama, Revival]
  • General Press Representative: Shirley Herz Associates
Nov 18, 1990 - Jun 16, 1991
A Change in the Heir
[Musical, Comedy, Original]
  • Press Representative: Shirley Herz Associates
Apr 29, 1990 - May 13, 1990
Cat on a Hot Tin Roof
[Play, Drama, Revival]
  • Press Representative: Shirley Herz Associates
Mar 21, 1990 - Aug 01, 1990
Gypsy
[Musical, Drama, Revival]
  • General Press Representative: Shirley Herz Associates
Nov 16, 1989 - Jul 28, 1991
Prince of Central Park
[Musical, Original]
  • General Press Representative: Shirley Herz Associates
Nov 09, 1989 - Nov 11, 1989
3 Penny Opera
[Musical, Drama, Revival]
  • General Press Representative: Shirley Herz Associates
Nov 05, 1989 - Dec 31, 1989
Dangerous Games
[Musical, Original]
  • General Press Representative: Shirley Herz Associates
Oct 19, 1989 - Oct 21, 1989
Starmites
[Musical, Comedy, Original]
  • General Press Representative: Shirley Herz Associates
Apr 27, 1989 - Jun 18, 1989
Chu Chem
[Musical, Original]
  • General Press Representative: Shirley Herz Associates
Mar 17, 1989 - May 14, 1989
Cafe Crown
[Play, Comedy, Revival]
  • Press Representative: Shirley Herz Associates
Feb 18, 1989 - Mar 26, 1989
Legs Diamond
[Musical, Original]
  • General Press Representative: Shirley Herz Associates
Dec 26, 1988 - Feb 19, 1989
Paul Robeson
[Play, Solo, Play with music, Revival]
  • General Press Representative: Shirley Herz Associates
Sep 28, 1988 - Oct 09, 1988
Burn This
[Play, Drama, Original]
  • General Press Representative: Shirley Herz Associates
Oct 14, 1987 - Oct 29, 1988
All My Sons
[Play, Drama, Revival]
  • Press Representative: Shirley Herz Associates
Apr 22, 1987 - May 17, 1987
Raggedy Ann
[Musical, Original]
  • General Press Representative: Shirley Herz Associates
Oct 16, 1986 - Oct 19, 1986
Jerry's Girls
[Musical, Revue, Original]
  • General Press Representative: Shirley Herz Associates
Dec 18, 1985 - Apr 20, 1986
Singin' in the Rain
[Musical, Comedy, Original]
  • General Press Representative: Shirley Herz Associates
Jul 02, 1985 - May 18, 1986
Home Front
[Play, Original]
  • General Press Representative: Shirley Herz Associates
Jan 02, 1985 - Jan 12, 1985
Quilters
[Musical, Original]
  • Press Representative for Mr. Lawrence: Shirley Herz Associates
Sep 25, 1984 - Oct 14, 1984
Open Admissions
[Play, Drama, Original]
  • General Press Representative: Shirley Herz Associates
Jan 29, 1984 - Feb 12, 1984
Marilyn
[Musical, Original]
  • General Press Representative: Shirley Herz Associates
Nov 20, 1983 - Dec 03, 1983
La Cage aux Folles
[Musical, Comedy, Original]
  • General Press Representative: Shirley Herz Associates
Aug 21, 1983 - Nov 15, 1987
The Ritz
[Play, Comedy, Farce, Revival]
  • Press Representative: Shirley Herz
May 02, 1983 - May 02, 1983
Ned and Jack
[Play, Original]
  • General Press Representative: Shirley Herz Associates
Nov 08, 1981 - Nov 08, 1981
Wally's Cafe
[Play, Comedy, Original]
  • Press Representative: Shirley Herz Associates
Jun 12, 1981 - Jun 21, 1981
The Five O'Clock Girl
[Musical, Comedy, Revival]
  • General Press Representative: Shirley Herz Associates
Jan 28, 1981 - Feb 08, 1981
To Grandmother's House We Go
[Play, Drama, Original]
  • General Press Representative: Shirley Herz Associates
Jan 15, 1981 - Mar 08, 1981
Onward Victoria
[Musical, Original]
  • General Press Representative: Shirley Herz Associates
Dec 14, 1980 - Dec 14, 1980
Perfectly Frank
[Musical, Revue, Original]
  • General Press Representative: Shirley Herz Associates
Nov 30, 1980 - Dec 13, 1980
Happy New Year
[Musical, Original]
  • General Press Representative: Shirley Herz
Apr 27, 1980 - May 10, 1980
Canterbury Tales
[Musical, Revival]
  • General Press Representative: Shirley Herz
Feb 12, 1980 - Feb 24, 1980
The Lady from Dubuque
[Play, Original]
  • General Press Representative: Shirley Herz
Jan 31, 1980 - Feb 09, 1980
King of Schnorrers
[Musical, Original]
  • General Press Representative: Shirley Herz
Nov 28, 1979 - Jan 13, 1980
Strider
[Play, Play with music, Original]
  • General Press Representative: Shirley Herz
Nov 14, 1979 - May 18, 1980
On Golden Pond
[Play, Comedy, Original]
  • General Press Representative: Shirley Herz
Sep 12, 1979 - Apr 20, 1980
The Madwoman of Central Park West
[Musical, Comedy, Original]
  • General Press Representative: Shirley Herz
Jun 13, 1979 - Aug 25, 1979
My Old Friends
[Musical, Original]
  • Press Representative: Shirley Herz
Apr 12, 1979 - May 27, 1979
Platinum
[Musical, Original]
  • General Press Representative: Shirley Herz
Nov 12, 1978 - Dec 10, 1978
The November People
[Play, Original]
  • General Press Representative: Shirley Herz
Jan 14, 1978 - Jan 14, 1978
An Almost Perfect Person
[Play, Comedy, Original]
  • General Press Representative: Shirley Herz
Oct 27, 1977 - Jan 28, 1978
The Night of the Tribades
[Play, Original]
  • General Press Representative: Shirley Herz
Oct 13, 1977 - Oct 22, 1977
The Royal Family
[Play, Comedy, Revival]
  • General Press Representative: Shirley Herz
Dec 30, 1975 - Jul 18, 1976
Summer Brave
[Play, Comedy, Original]
  • Press Representative: Shirley Herz
Oct 26, 1975 - Nov 09, 1975
Ride the Winds
[Musical, Original]
  • Press Representative: Shirley Herz
May 16, 1974 - May 18, 1974
Holiday
[Play, Comedy, Revival]
  • Press Representative: Shirley Herz
Dec 26, 1973 - Feb 16, 1974
Chemin de Fer
[Play, Revival]
  • Press Representative: Shirley Herz
Nov 26, 1973 - Feb 16, 1974
The Visit
[Play, Drama, Revival]
  • Press Representative: Shirley Herz
Nov 25, 1973 - Feb 16, 1974
The Women
[Play, Comedy, Revival]
  • Press Representative: Shirley Herz
Apr 25, 1973 - Jun 17, 1973
Look Away
[Play, Original]
  • Press Representative: Shirley Herz
Jan 07, 1973 - Jan 07, 1973
Ring Around the Bathtub
[Play, Original]
  • Press Representative: Shirley Herz
Apr 29, 1972 - Apr 29, 1972
Hedda Gabler
[Play, Drama, Revival]
  • Press Representative: Shirley Herz
Feb 17, 1971 - Jun 19, 1971
A Doll's House
[Play, Drama, Revival]
  • Press Representative: Shirley Herz
Jan 13, 1971 - Jun 26, 1971
The Rothschilds
[Musical, Original]
  • Press Representative: Shirley Herz
    • - Replacement
Oct 19, 1970 - Jan 01, 1972
Oh! Calcutta!
[Musical, Revue, Original]
  • Press Associate: Shirley Herz
  • Press Representative: Shirley Herz
    • - Replacement
Jun 17, 1969 - Aug 12, 1972
Forty Carats
[Play, Comedy, Original]
  • Press Representative: Shirley Herz
    • - Replacement
Dec 26, 1968 - Nov 07, 1970
The Family Way
[Play, Original]
  • Press Representative: Shirley Herz
Jan 13, 1965 - Jan 16, 1965
Zizi
[Musical, Revue, Dance, Original]
  • Press Representative: Shirley Herz
Nov 21, 1964 - Jan 02, 1965
Conversation at Midnight
[Play, Original]
  • Press Representative: Shirley Herz
Nov 12, 1964 - Nov 14, 1964
A Girl Could Get Lucky
[Play, Comedy, Original]
  • Press Representative: Shirley Herz
Sep 20, 1964 - Sep 26, 1964
Marathon '33
[Play, Original]
  • Press Representative: Shirley Herz
Dec 22, 1963 - Feb 01, 1964
Romulus
[Play, Original]
  • Press Representative: Shirley Herz
Jan 10, 1962 - Mar 10, 1962
Everybody Loves Opal
[Play, Comedy, Original]
  • Press Representative: Shirley Herz
Oct 11, 1961 - Oct 28, 1961
Mary, Mary
[Play, Comedy, Original]
  • Press Representative: Shirley Herz
    • - Replacement
Mar 08, 1961 - Dec 12, 1964
Happy Town
[Musical, Comedy, Original]
  • Press Representative: Shirley Herz
Oct 07, 1959 - Oct 10, 1959
The Cold Wind and the Warm
[Play, Drama, Original]
  • Press Representative: Shirley Herz
Dec 08, 1958 - Mar 21, 1959
Miss Isobel
[Play, Original]
  • Press Representative: Shirley Herz
Dec 26, 1957 - Feb 08, 1958
Rumple
[Musical, Comedy, Original]
  • Press Representative: Shirley Herz
Nov 06, 1957 - Dec 14, 1957
Compulsion
[Play, Original]
  • Press: Shirley Herz
Oct 24, 1957 - Feb 22, 1958
The Cave Dwellers
[Play, Original]
  • Press Representative: Shirley Herz
Oct 19, 1957 - Jan 11, 1958
Romanoff and Juliet
[Play, Comedy, Original]
  • General Press Representative: Shirley Herz
Oct 10, 1957 - Sep 13, 1958
House of Flowers
[Musical, Original]
  • Press Assistant: Shirley Herz
Dec 30, 1954 - May 21, 1955
Special Events Date of Special Events
Camelot
[Musical, Benefit, Concert, Revival]
  • Press Representative: Shirley Herz Associates
Jun 06, 2011 - Jun 06, 2011
Angela Lansbury - A Celebration
[Special, Benefit, Original]
  • Press Representative: Shirley Herz Associates
Nov 17, 1996 - Nov 17, 1996
2009 Tony Award® Tony Honor for Excellence in Theatre
nominee Shirley Herz [recipient]
Find out where Shirley Herz and are credited together