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Mainbocher

Designer
( b. 1891 Chicago, Illinois, USA - d. 1976 ) Male
Mainbocher (born Main Rousseau Bocher) was an American couturier who operated fashion houses in Paris and later New York from the 1930s through the 1960s. He is best known for designing Wallis Simpson's wedding dress and trousseau for her 1937 marriage to the former Edward VIII (the Duke of Windsor) which was photographed by Cecil Beaton.

Mainbocher was a native of Chicago, where he studied art at the University of Chicago and the Chicago Academy of Fine Arts. He served in the Army in the first World War and stayed on in Paris after the war, working as a fashion illustrator for Harpers Bazaar and later as a fashion editor for French Vogue.

In 1929, he established his own fashion house, designing expensive, elegant haute couture dresses and gowns for an exclusive clientele, and charging them for the privilege of viewing his collections. He designed much of the Duchess of Windsor's wardrobe, naming a color, Wallis blue, for her, and created the first strapless evening gown.

In 1939 , he relocated his business to New York on 57th Street next to Tiffany's, and continued to design for generations of discerning women of means like Gloria Vanderbilt through the 1960s.

After he achieved fame for dressing some of the world's most famous women, Mainbocher was commissioned to design the costumes for Mary Martin in the 1943 Broadway musical One Touch of Venus and for Ethel Merman in the 1950 musical Call Me Madam.

Mainbocher and twenty-three other American fashion designers were honored with bronze plaques on New York City's "Fashion Walk of Fame" in the legendary garment district.



Productions Date of Productions
Tiny Alice
[Play, Original]
  • Gowns by Mainbocher
Dec 29, 1964 - May 22, 1965
The Sound of Music
[Musical, Drama, Original]
  • Mary Martin's clothes by Mainbocher
Nov 16, 1959 - Jun 15, 1963
The Great Sebastians
[Play, Melodrama, Comedy, Original]
  • Miss Fontanne's dresses by Mainbocher
Jan 04, 1956 - Jun 02, 1956
Blues, Ballads and Sin-Songs
[Play, Concert, Solo, Original]
  • Miss Holman's gown for Act I: Mainbocher
Oct 04, 1954 - Oct 16, 1954
The Prescott Proposals
[Play, Comedy, Original]
  • Costume Design by Mainbocher
Dec 16, 1953 - Apr 03, 1954
Kind Sir
[Play, Comedy, Original]
  • Costume Design by Mainbocher
Nov 04, 1953 - Mar 27, 1954
Wonderful Town
[Musical, Comedy, Original]
  • Miss Russell's costumes designed by Mainbocher
Feb 25, 1953 - Jul 03, 1954
Point of No Return
[Play, Original]
  • Costume Design by Mainbocher
Dec 13, 1951 - Nov 22, 1952
Not for Children
[Play, Comedy, Original]
  • Costume Design by Mainbocher
Feb 13, 1951 - Feb 17, 1951
Call Me Madam
[Musical, Comedy, Original]
  • Miss Merman's dresses by Mainbocher
Oct 12, 1950 - May 03, 1952
The Smile of the World
[Play, Original]
  • Costume Design by Mainbocher
Jan 12, 1949 - Jan 15, 1949
The Leading Lady
[Play, Original]
  • Costume Design by Mainbocher
Oct 18, 1948 - Oct 23, 1948
Dunnigan's Daughter
[Play, Original]
  • Costume Design by Mainbocher
Dec 26, 1945 - Jan 26, 1946
Dream Girl
[Play, Comedy, Original]
  • Costume Design by Mainbocher
Dec 14, 1945 - Dec 14, 1946
Foolish Notion
[Play, Comedy, Original]
  • Miss Bankhead's costumes by Mainbocher
Mar 13, 1945 - Jun 09, 1945
Over 21
[Play, Original]
  • Miss Gordon's clothes by Mainbocher
Jan 03, 1944 - Jul 08, 1944
One Touch of Venus
[Musical, Comedy, Original]
  • Miss Martin's gowns by Mainbocher
Oct 07, 1943 - Feb 10, 1945
Blithe Spirit
[Play, Comedy, Farce, Original]
  • Dresses for Miss Wood and Miss Corbett from Mainbocher
Nov 05, 1941 - Jun 05, 1943
1956 Tony Award® Best Costume Design
 The Great Sebastians [nominee]
Miss Fontanne's dresses by Mainbocher
Find out where Mainbocher and are credited together